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The Corporate Battle Over CNN Highlights How Broken US Journalism Truly Is.

On Thursday evening, amid swirling speculation concerning the Brown University gunman, the network's Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.

Even though the network is hardly a impeccable news source, her message rang true for numerous observers. It stands as one of the outlets where there exists reality-based and generally reliable reporting – especially during crises like the one taking place close to a New Hampshire storage facility.

A Precarious Position Amid a Corporate Battle

However CNN, now middle-aged, finds itself in a uncertain position as two massive media conglomerates battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has become part of a major game of mergers and acquisitions, rather than as a question of what benefits the news-consuming public.

“This represents another instance of the fundamental flaws with origins in many years of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The conjecture about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a broader point.

“It is often framed as a corporate drama with key players as the main characters, but there is scant discussion of the societal benefit,” Pickard added.

The Complicating Factor: Donald Trump

The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Remember the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is a factor in why he seems to support Paramount Skydance, which has made a hostile bid.

Trump has reason to like that suitor more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of More Instability

It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. This might be a welcome development to many at the network, but it’s hardly a secure position. That structure could pave the way for CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should block both deals.

“Either merger would be bad for the country, and both should be contested by regulators,” Wu stated.

The Bigger Problem and a Potential Solution

No matter the outcome regarding CNN, the larger issue endures.

“The present media landscape is a highly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can address it.

Is this likely in an era where the top communications regulator refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will never happen.

Policies that strengthen independent news organizations, reinforce local journalism, subsidize public media, and prevent the concentration of media power in too few hands are within reach – they are vital for a functioning democracy.

When it comes to media ownership, bigger isn’t better. And news organizations like CNN shouldn’t be pieces in the newest acquisition battle.

JS
About the author

Joshua Stevenson

A digital strategist with over a decade of experience in web development and online marketing, specializing in e-commerce solutions.

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